11 September 2020
Viberate is a platform where musicians and other music professionals can grow their careers. Joining over a million up-to-date pages of artists, venues, events & festivals, the platform
allows music industry professionals to track and analyze their online performance, showcase their work, and explore new business opportunities.
Viberate wants to offer all the artists on the planet an equal opportunity. Meaning: everyone can get discovered, have access to the relevant data and insights into the market, and use it to build their success. Pretty much every artist out there already has a Viberate page with basic information, social media and streaming links, photos, videos, song previews, and upcoming gig dates.
The “engine” behind it all is a worldwide community of contributors. These music enthusiasts add and edit entries on a daily basis, and make sure all the info is as up to date as possible. One of the people who oversees this immense database, is Denis Calakovic, Viberate’s Artist relations and database manager.
Rockers and Other Animals had the pleasure to talk to him about his work and vision of the music industry.
Hi Denis, how are you? Would you like to tell us how and when Viberate was born?
Hi! Pretty cool right now, as we’re just about to launch our new analytics tool, and both the artists and the team has been expecting that for a while now. It’s pretty wild. But yeah, everyone is excited, and that’s what I love about the team: the passion and energy that drives us because we love what we do and we all love music. That love for music was the original drive behind Viberate’s creation, some good 5 years ago now – although we started collecting data way back in 2012. We wanted to optimize our work in the music industry (event organization, booking, management) by having all the necessary info we are constantly looking for in one place. We started building this huge database of musicians, venues and event organizers, and after seeing the potential of such a platform, we went all in to create a global platform for everyone.
You’ve got some exciting partnerships. MixMag, Complex, Metal Injection, just a few names of your partners, How do these and other partners influence Viberate?
These are the most prominent media who saw the potential of our platform and wanted to join up as soon as possible to be in the loop with our progress. We’re always open for a partnership or collaboration with forward-thinking ventures. Besides providing music data analytics for various articles and charts in these media, I’d also like to mention another important partnership: Winter Music Conference in Miami. We selected nominees for International Dance Music Awards for the second year in a row now. Viberate measured
each candidate’s online performance, thus making sure the nominations were free from any industry favoritism or politics.
Is Viberate doing anything else to increase its presence in the music industry?
As I already mentioned, our analytics tool is launching these days. It aims to provide artists, labels, any music pro out there with simple, understandable insights into markets and fanbases, therefore helping them grow their online channels and careers. The tool will be very visual, different from similar, more “technical” services on the market, so we’re looking forward to that.
It’s seems like a great way to organise everything from music to social media, why internet became so important for music?
Internet gave everyone a chance to learn how to create music, and share it on different channels. While the amount of content is great, it’s also not so great: artists and their teams have to work extra hard to break through, and labels and organizers have extra trouble discovering promising talent they could sign. Here’s where we come in, and help people navigate the industry online, and make music their careers.
In the 80's and 90's a lot was based on the look, the more eccentric a band was the more popular it was, in the 2000's the internet replaced the image and it seems to have become more important than the music itself. Have people in general become addicted to the internet also in terms of music choice?
Well the internet became one of the main pillars of the whole music industry, so we could say everyone is addicted to it.
What is the most popular music genre in Viberate? Or at least a greater influx of musicians of a particular genre?
I couldn’t point out just one. We see a lot of metalheads, and also a lot of Electronic fans. Some contributors prefer Rock and add a lot of Rock entries, while Classical music events are also represented.
With the Covid pandemic many things had to be revised, the outbreak has affected the schedule of artists who spend most of their time touring. What do you think about streaming concerts? They take away a little bit of the magic that breathes during them.
Yes, the pandemic did a lot of damage to the live music industry. More than $13 billions, to be exact. We covered it with our sickfestivals.com and made a report from our calculations. While you can’t compare it to “the real thing”, streaming has become a new normal for the artists to stay in touch with their fans. If covid-19 proved anything, it’s that having a thriving online presence is crucial for today’s musicians.
If a musician wants to sign up on Viberate, what are the tips you can give to start creating an attractive profile?
Our database works thanks to contribution (similar to Wikipedia), meaning anyone can sign up and start contributing by adding the missing artists, venues or festivals. Artist and official representatives can officially claim their page to unlock additional features.
We recommend adding all the social media channels they have, set up a great picture and that’s it. Everything else is pretty much automated.
As far as festivals are concerned, is there the possibility for a registered artist to get in touch with the organisers?
Those features will also be implemented. Artists and promoters will be able to find one another, get in touch, and arrange bookings.
From your personal experience in the industry, how do you think things will evolve in the music industry?
I believe we will see a growth in streaming services and live music events. Once they come back, at least.
I hope it’s soon.
One of the beautiful things about Viberate I think could be the collaboration between the registered artists. Do you know if it has already happened?
Yes! We actually got a lot of feedback from artists discovering other artists, and getting connected to them for collaborations. I believe there will be a lot more of that happening, and I’m looking forward to it.